If you have online business or website, than you must need to traffic to run your business. So, SEO is one and only way to boost your business, enhance the visibility of your online business and improve ranking of your website.
The higher the ranking of keywords on your website, the more traffic you get. In fact, according to the online taxonomy, Google’s # 1 position has an average click through rate of 27.5% on average. This means that if you are in 1st place for the search term, a statistical search will be done on 100 times between 27 and 28 visitors. With each position, the figure drops considerably.
The higher the rank of keywords occupied by your website, the more visible your brand is to potential customers. According to statistics, it takes 5 to 7 times the appearance of the brand for someone to remember your brand. SEO is a direct driver to improve visibility and impressions in search engine results.
Credibility / CONFIDENCE
The best sites that appear in the search results are more reliable and credible. In fact, 98% of researchers chose a company listed on page 1 of the results. This is because people think the top sites are the best. Currently, everyone “Google” wants what he wants and if your website is at the top of this search, you position yourself as a reliable / trustworthy option.
Unless FedEx is in your industry, your customers are unlikely to write your brand when they search for your products / services. However, if your customers start looking for and find that your brand is set at the top or near the top of the searches, this will greatly contribute to building that brand.
High Quality Movement
Potential customers search for your products / services online. The integration of search engines (SEO) for each page of your site can be an entry point for these customers. The beauty of a well optimized SEO strategy lies in your ability to beat potential customers at every step of the funnel of purchase to ensure your choice when you are ready to make that decision.
SEO for ROI
You know why SEO is important to the success of your website and your business in general. Research is one of the best ways to find new customers when they search for your products or services. Despite the importance of search engine optimization, maintaining rankings and constantly pushing competitors is a daunting task. If you do not have enough time to stay abreast of changes to Google’s algorithms, clean up metadata, search for keywords, and create links, consider giving this task to someone with this key goal.