Benefits of HTTPs
Although HTTPS does not have much impact on the ranking factor, it should be noted that most major sites have adopted HTTPS. In addition, if you have an ecommerce website or if you handle sensitive data such as the viewer’s phone number and credit card details, you must use HTTPS.
In addition, HTTPS sites will not contain any form of Google scam. You must recognize that dangerous markup on your website is not the best way to impress your viewers!
However, there is not much worry. Some advanced sites still have not migrated to HTTPS, such as seobacklinkingsites.com
Concentrate on Strong Content
Every part of the advanced content that you publish is an opportunity to rank SEO strategies. Good content is the key to driving search engine marketing techniques, one of the key factors of SEO techniques for websites.
What kind of content? Try:
Well written articles of at least 1000 words or more, good research, and informative.
The importance of quality content is to guarantee users a strong and positive experience when visiting your site.
If you want to please Google and get a good ranking, make sure your users have a memorable experience every time they visit your site.
Optimizing your user experience, combined with SEO techniques, improves the clickthrough rate (CTR).
What is RankBrain?
It’s a difficult concept. But I will try to simplify your life.
RankBrain is an artificial intelligence feature that allows Google to browse a user’s data viewer and search for the most relevant search results.
Increase the CTR on your site – it’s very important. If RankBrain sees your site generating a high CTR, it will report the result in SERP order and vice versa. how are you going to optimize your site to increase the CTR? It is very simple. All you have to do is write an attractive title tag, which encourages users to click on the search results of your site!
Reducing the bounce rate – In fact, all the studies establish a strong correlation between the good Google rankings and the low bounce rates. RankBrain knows if users find your site’s information useful or useless. If it helps, people will stay long and will not come back to Google.
You have written a separate guide on how to reduce your bounce rate and increase the clickthrough rate of your site, step by step: how to make your blog viral and bring links.
Outside of these two, there is nothing more to change. The importance of these changes can be classified as 5/10.
Reduce the Bounce Rate for your Site
By increasing your time on the site, you also improve the bounce rate of your website. The bounce rate takes into account the number of page views and tells Google if users are interacting with your site.
The goal is to get the lowest percentage possible. In most industries, the average varies between 30 and 60%. New sites can reach 65%.
A figure below 30% will result in more conversions and therefore more profits. Increasing the time spent on the site can help, but it’s not the only adjustment that will reduce the bounce rate.
Here are some SEO techniques to reduce the bounce rate on your site:
- Identify the pages of your website and improve them with a high bounce rate (which reduces the overall rate)
- You can set up a deep user connection path that increases user interaction, such as relevant blog links, for example.
- Use the tools to view support pages, blogs, products, services, and more.
- Make your site more visually appealing to increase engagement.